It is clear that infographics are a popular tool. You see them all the time on your personal social media, and they spread around the company email network like wildfire when someone finds an infographic even remotely related to your industry. If it is about time that your organization fully harnesses the power of the infographic as an educational and marketing tool, then you may want to hire an infographics maker.
This may be a graphic designer, a specialist working at an SEO firm, or a company that only works to create infographics. When it comes to selecting a good designer, do you know what you need to look for in a quality infographics maker? Here are three things to help you refine your search.
- Someone who creates custom work.
- Someone who uses proven successful elements.
- Someone who knows how to weave together the story.
Look for an information graphics designer who will not just use infographics templates, but who will tackle your message with a fresh perspective. Because of the visual nature of infographics, and the necessity for a smooth integration between text, charts, statistics, and images, each project should have its own unique flow and design. If you look at a portfolio and you see the same layout with each infographic they create, then you should probably keep looking.
The infographic creator should know what is most successful in infographic design. For example, even if you do not, they should know that a graphic with a large font will get between 30% and 50% more sharing from Twitter and Facebook users than a graphic that uses small font size in order to get too much text in. The same goes for custom illustrations. You will want someone that mixes up the graphs and charts with some custom illustrations if you want more people to share the infographic.
Chances are, your organization does not simply want to spit out statistics and then call it a day. There is probably some conclusion you want the reader to come to. For example, you may provide them statistics on the security risks of BYOD, with the conclusion that what they need is a mobile device management system. An infographics maker that is able to pull this off will be easy to spot by their attention-grabbing, and professional looking portfolio. If you look at a sample of their work, and you can barely finish the infographic, or you are left wondering why you just learned about all of the pizza toppings preferred around the world, then you need to start your search from the beginning.
Know that most designers or companies you choose will not charge a flat fee for the infographic, because every infographic requires a different amount of time and attention. The hourly rate might vary from $50 to $85, or be even higher depending on whether you work with an individual, or a firm. Remember to look for a creator with the three skills discussed above. They should be able to tell a story, use successful elements, and create eye-catching work. When you find that creator, you will also find exactly the infographic you were dreaming up.