Although eCommerce sales hit an all time high in 2012, estimates suggest that they will grow by 13% this year. In order to take advantage of that trend, companies will need to develop a strong web presence that features a dynamic website. While there are lots of website design options that they can utilize, choosing to create infographics might be the best. In fact, there are several advantages to businesses who are able to utilize infographic templates or take the time to build their own.
1. Web users have short attention spans, and will prefer to scan, rather than read, the websites they visit to get information. In fact, it usually only takes between two and four seconds for individuals to decide if they want to stay on a site. If a site features lots of bold and informative infographics that catch the eye of a visitor, they might be more likely to stick around.
2. Infographics are often more engaging than facts than information that is simply written out. Pages that are loaded with text will not do well to pique the interest of a site visitor, and, even if the information is great, it might not be read. So using an infographics makers is a good idea for site developers who want to make sure their information engages web traffic.
3. Individuals who use social media are more likely to share a page that they have seen if it features a great infographic. Many will want to post and share cool links to their Facebook, Twitter, or other social media pages, but will not do so if they are not interesting. Because an infographic template can help web developers quickly add a unique touch to their site, they are a must for any looking to get shares and likes.
4. People do not retain the information they read very well at all. In fact, only some 20% of the information that individuals read will stick with them. The ability of people to interpret visual data is much greater than it is to interpret words. This means that infographics, and not text heavy paragraphs, are the best option for web designers who want to make sure that the information that they provide sticks with visitors.